패션소재의 감성표현요소 선호도와 패션이미지 선호도의 관련성

• Published in: The Research Journal of the Costume Culture Vol. 24; no. 1; pp. 27 - 40
• Main Authors: 김여원, Yeo Won Kim, 박용, Yong Park, 최종명, Jong Myoung Choi
• Format: Journal Article
• Language: Korean
• Published: 복식문화학회 28.02.2016
• Subjects: fashion image; preference; sensibility expression factors; 감성표현요소; 생활과학; 선호도; 패션이미지
• ISSN: 1226-0401; 2383-6334
• DOI: 10.29049/rjcc.2016.24.1.27

This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.