time, #truth, #tradition An image-text relationship on Instagram: photo and hashtag

• Published in: In the Beginning was the Image: The Omnipresence of Pictures p. 139
• Main Author: Ágnes Veszelszki
• Format: Book Chapter
• Language: English
• Published: Peter Lang GmbH 20.12.2016
• Subjects: Applied sciences; Communication systems; Communications; Communications media; Communications technology; Computer mediated communications; Controlled vocabularies; Data management; Data processing; Digital communication systems; Graphics; Image analysis; Image classification; Image processing; Information management; Information science; Internet; Keywords; Language; Lexicology; Linguistics; Nonnative languages; Nonverbal communication; Online social networking; Pictorial representation; Social media; Social sciences; Subject terms; Technology; Terminology; Visual materials; Words
• ISBN: 3631678606; 9783631678602
• DOI: 10.3726/b10396

This chapter aims to examine the relationship between image (photo) and text (hashtag), on the photo sharing social network Instagram, through the examples #time, #truth, #tradition. A hashtag is a type of label or metadata tag primarily used on social networking websites and microblogging services. It makes it easier for users to find content of the same topic. Hashtags are created by inserting the hash character (#)¹ in front of a word or unspaced phrase. The tagging system was initially popularized by Twitter², and later taken over by Instagram, Facebook and other social networking websites as well. Now hashtags trend