An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making
This study investigates factors influencing causal attributions in managerial decision making. Three categories of factors are identified: (i) prior beliefs (ii) background frequencies, and (iii) covariation cues. The impact of factors in each of the above categories on causal attribution are studie...
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Published in | Marketing letters Vol. 9; no. 3; pp. 301 - 312 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Kluwer Academic Publishers
01.08.1998
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Subjects | |
Online Access | Get full text |
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Summary: | This study investigates factors influencing causal attributions in managerial decision making. Three categories of factors are identified: (i) prior beliefs (ii) background frequencies, and (iii) covariation cues. The impact of factors in each of the above categories on causal attribution are studied in a marketing decision making context. Subjects demonstrated a bias toward assigning causality to variables that occurred infrequently or were controllable. Also, subjects were particularly influenced by the joint-occurrences of cause and effect variables. |
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ISSN: | 0923-0645 1573-059X |
DOI: | 10.1023/A:1008076323554 |