Qualitative Investigation on the Psychological Processes of Technology Acceptance for Office Workers in a Land Improvement District

• Published in: Nōgyō Nōson Kōgakkai ronbunshū Vol. 85; no. 2; pp. I_233 - I_243
• Main Authors: OTSUKA, Yoshitaka, ENDO, Kazuko, KUNIMITSU, Yoji
• Format: Journal Article
• Language: Japanese
• Published: Tokyo The Japanese Society of Irrigation, Drainage and Rural Engineering 2017; Japan Science and Technology Agency
• Subjects: Business improvement districts; Central business districts; Geographical information systems; Land improvement; Land improvement district; Modified-grounded theory approach; Qualitative research; Semi-structured interview; Technology; Technology acceptance; Technology utilization; VIMS; Workers
• ISSN: 1882-2789; 1884-7242
• DOI: 10.11408/jsidre.85.I_233

This study investigated the psychological processes for office workers in a land improvement district for technology acceptance using a qualitative research method with trial experiments of the GIS software “VIMS” developed by the Institute for Rural Engineering, NARO. As a result of the analysis using the modified-grounded theory approach, following five categories for acceptance of technology were generated from the statements of office workers in the land improvement district obtained by a semi-structured interview: <internal factors of the land improvement district>, <background of the land improvement district>, <technological factors>, <external factors from the developers> and . As the hypothesis of the psychological processes in technology acceptance, we concluded that <technological factors> were the primary elements for accepting the technology and <external factors from the developers> and <internal factors of the land improvement district> indirectly influenced this acceptance. In addition, <background of the land improvement district> was a key factor for <internal factors of the land improvement district>. Therefore, to promote technology acceptance, it is important to build with office workers in the land improvement district and understand their background.