Sociological Images: Inspiring Sociological Imaginations Everywhere

[...] a contemporary advertisement may be shown via a YouTube.com video of a woman doing numerous household chores, coupled with commentary on the social construction of the family and pictures of advertisements from the 1970s that exemplify the same gender dynamic. [...] readers can concretely see...

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Bibliographic Details
Published inTeaching Sociology Vol. 38; no. 4; pp. 401 - 403
Main Author Mayeda, David T.
Format Book Review
LanguageEnglish
Published Beverly Hills SAGE Publications 01.10.2010
American Sociological Association
Subjects
Advertisements
Advertising
College Students
Colleges & universities
Core curriculum
Families & family life
Family roles
Film Reviews
Gender
Gender Discrimination
Gender roles
Harrington, Morgan
Imagination
Information Technology
Internet
Internet access
Mass Media
Narratives
Popular Culture
Sex Role
Sexuality
Social construction
Social constructionism
Social Environment
Social sciences
Society
Sociology
Undergraduate Students
Video Technology
Websites
Hawaii
United States > US
Nevada
Online AccessGet full text

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Summary:[...] a contemporary advertisement may be shown via a YouTube.com video of a woman doing numerous household chores, coupled with commentary on the social construction of the family and pictures of advertisements from the 1970s that exemplify the same gender dynamic. [...] readers can concretely see how minor aspects of gender role expectations shift over time, though the dominant narratives for gender roles in the family remain the same.
Bibliography:content type line 1
SourceType-Scholarly Journals-1
ObjectType-Review-1
ISSN:0092-055X
1939-862X