Narrating Environmentalism in a Biodiversity Hotspot

I drive along the roads of Southern Bahia engaging in a mental exercise by counting all references to “eco” in any form that pass before me. The word is laden, like the forest itself, with context and innuendo depending on who you are or where, or how, you work. Along the highway that traverses the...

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Bibliographic Details
Published inRunning After Paradise p. 29
Main Author Scanlan Lyons, Colleen M
Format Book Chapter
LanguageEnglish
Published United States University of Arizona Press 17.05.2022
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Summary:I drive along the roads of Southern Bahia engaging in a mental exercise by counting all references to “eco” in any form that pass before me. The word is laden, like the forest itself, with context and innuendo depending on who you are or where, or how, you work. Along the highway that traverses the coast, nailed to a tree is a hand-painted board advertising “eco-wood” for purchase. I pass several brightly colored welcoming signs for ecoresorts. There are no formal certification programs or standards in place here, yet the majority of tourism lodges have some version of eco associated
ISBN:9780816540136
0816540136
DOI:10.2307/j.ctv2gbsd0g.7