The Neighborhood Ketchup Ad: Photography and Housing in Unzoned America

In America the landscape changes. And so house and home, the very seats of human stability, are always subject to alteration. Zoning is a relatively new concept here. There was none at all until the rise of the Progressive movement in the teens. So, in 1936, when Walker Evans and Peter Sekaer rolled...

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Bibliographic Details
Published inAperture no. 209; p. 52
Main Author Davis, Tim
Format Trade Publication Article
LanguageEnglish
Published Millerton Aperture, Incorporated 01.12.2012
Subjects
Billboards
Housing
Landscape architecture
Photographers
Photography
United States > US
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Summary:In America the landscape changes. And so house and home, the very seats of human stability, are always subject to alteration. Zoning is a relatively new concept here. There was none at all until the rise of the Progressive movement in the teens. So, in 1936, when Walker Evans and Peter Sekaer rolled through the South following an itinerary set by Farm Security Administration director Roy Stryker, they found natural clashes between the domestic and the commercial. Evans's signature image, of two Atlanta frame houses bounded by a wall of billboards, perfectly describes the commercially contingent state of US housing.
ISSN:0003-6420