The Effect of Persuasive Message and Its Source on Acceptance of Environment Conscious Behavior

This study compared persuasive effects of pro-environmental or economical messages through the source of environmental NPO, telephone company, or a personal friend as interpersonal network. Specifically, which aspects of social or individual benefits of subscription of“ecology dial”as environment co...

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Bibliographic Details
Published inTHE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY Vol. 38; no. 1; pp. 39 - 47
Main Author SUGIURA, JUNKICHI
Format Journal Article
LanguageEnglish
Japanese
Published The Japanese Group Dynamics Association 30.06.1998
Subjects
ecology dial
environment conscious behavior
environmental NPO
interpersonal network
persuasive message
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ISSN0387-7973
1348-6276
DOI10.2130/jjesp.38.39

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Summary:This study compared persuasive effects of pro-environmental or economical messages through the source of environmental NPO, telephone company, or a personal friend as interpersonal network. Specifically, which aspects of social or individual benefits of subscription of“ecology dial”as environment conscious behavior should be emphasized in recommending to consumers? In Experiment, two different written messages (environment-oriented or economy-oriented) by Japan Ecology Center (environmental NPO), DDI (telephone company), or a personal friend were given to subjects who played the role of consumer. The results indicated that pro-environmental message had more persuasive effects than economy-oriented one, and that Japan Ecology Center had more impact than friend.
ISSN:0387-7973
1348-6276
DOI:10.2130/jjesp.38.39