Marketing Genius Unleashed

We tend to take it for granted, and find it hard to imagine a world without, butbrandingon a broad scale is an invention of the nineteenth century. And the grand curse and creation of the Americas. Ivory soap was one of the first: Procter and Gamble launched its campaign to market a “99.44 percent p...

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Bibliographic Details
Published inGolden Holocaust p. 56
Main Author Robert N. Proctor
Format Book Chapter
LanguageEnglish
Published University of California Press 29.01.2012
Edition1
Subjects
African Americans
Agricultural products
Agriculture
American minorities
Anthropology
Applied sciences
Behavioral sciences
Biological sciences
Branding
Brands
Business
Business administration
Business structures
Candies
Cigarette smoking
Cigarettes
Confectionery
Consumer goods industries
Corporate communications
Ethnic groups
Ethnology
External corporate communications
Food
Food science
Foodstuffs
Health and wellness
Health sciences
Human behavior
Industrial marketing
Industrial sectors
Industry
Manufacturing industries
Marketing
Marketing strategies
Plant products
Recreational drug use
Smoking cessation
Tobacco industry
Tobacco products
Tobacco smoking
Tobacco use
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Summary:We tend to take it for granted, and find it hard to imagine a world without, butbrandingon a broad scale is an invention of the nineteenth century. And the grand curse and creation of the Americas. Ivory soap was one of the first: Procter and Gamble launched its campaign to market a “99.44 percent pure” mix of lye and fat in 1882, by which time there were only a few other branded consumer products sold nationwide. Americans in different parts of the country could buy Uneeda Biscuits, Paine’s Vegetable Compound, Royal Baking Powder, and the like, but widely
ISBN:0520270169
9780520270169