From Narratives to Numbers

Let’s say you have a business story, grounded in reality and tested for plausibility. In this chapter, I look at connecting the story to numbers that determine the value of a business. I begin this chapter with a very quick introduction to valuation, not so much to delve into the theory, but to link...

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Bibliographic Details
Published inNarrative and Numbers pp. 110 - 127
Main Author Damodaran, Aswath
Format Book Chapter
LanguageEnglish
Published United States Columbia University Press 2017
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Summary:Let’s say you have a business story, grounded in reality and tested for plausibility. In this chapter, I look at connecting the story to numbers that determine the value of a business. I begin this chapter with a very quick introduction to valuation, not so much to delve into the theory, but to link value to key drivers that cut across businesses in different industries and different stages in the corporate life cycle. I then describe the value drivers for different narratives, ranging from big-market stories to low-risk stories. In the last part of the chapter, I take my chosen
ISBN:0231180489
9780231180481
DOI:10.7312/damo18048-008