From Narratives to Numbers
Let’s say you have a business story, grounded in reality and tested for plausibility. In this chapter, I look at connecting the story to numbers that determine the value of a business. I begin this chapter with a very quick introduction to valuation, not so much to delve into the theory, but to link...
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Published in | Narrative and Numbers pp. 110 - 127 |
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Main Author | |
Format | Book Chapter |
Language | English |
Published |
United States
Columbia University Press
2017
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Subjects | |
Online Access | Get full text |
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Summary: | Let’s say you have a business story, grounded in reality and tested for plausibility. In this chapter, I look at connecting the story to numbers that determine the value of a business. I begin this chapter with a very quick introduction to valuation, not so much to delve into the theory, but to link value to key drivers that cut across businesses in different industries and different stages in the corporate life cycle. I then describe the value drivers for different narratives, ranging from big-market stories to low-risk stories. In the last part of the chapter, I take my chosen |
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ISBN: | 0231180489 9780231180481 |
DOI: | 10.7312/damo18048-008 |