The Corporate Life Cycle

The connection between stories and numbers has been a central theme of this book, but the balance between the two can shift as a company moves through the life cycle from start-up to growth company and into maturity and decline. In this chapter I first introduce the notion of a corporate life cycle...

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Bibliographic Details
Published inNarrative and Numbers pp. 227 - 246
Main Author Damodaran, Aswath
Format Book Chapter
LanguageEnglish
Published United States Columbia University Press 2017
Subjects
Arts
Barriers to entry
Business
BUSINESS & MANAGEMENT
Business development
Business engineering
Business expansion
Business operations
Business structures
Business transformation
Communications
Consumer goods industries
Corporations
Development economics
Development studies
Economic development
Economic disciplines
Economic growth
Economic growth potential
Economic growth theories
Economics
Finance
Financial economics
Financial investments
Income
Industrial sectors
Industry
Investors
Literature
Manufacturing industries
Microeconomics
Narratives
Net income
Social sciences
Start up firms
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Summary:The connection between stories and numbers has been a central theme of this book, but the balance between the two can shift as a company moves through the life cycle from start-up to growth company and into maturity and decline. In this chapter I first introduce the notion of a corporate life cycle with defined stages in corporate evolution and transition points, and then I look at how the connection between narrative and numbers changes as a company ages, with narrative driving numbers early in the life cycle and numbers driving narrative later. In the last part of the chapter,
ISBN:0231180489
9780231180481
DOI:10.7312/damo18048-014