Narrative Alterations—The Real World Intrudes

In business, few things ever happen the way that you expect them to and it is a given that you are going to be surprised, sometimes in good ways and sometimes in bad. In chapter 6 I talked about grounding narratives in the real world, but if the real world changes, your narrative, to stay realistic,...

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Bibliographic Details
Published inNarrative and Numbers pp. 167 - 183
Main Author Damodaran, Aswath
Format Book Chapter
LanguageEnglish
Published United States Columbia University Press 2017
Subjects
Administrative law
Aggregate economy
Applied sciences
Automobiles
Business
BUSINESS & MANAGEMENT
Business administration
Business engineering
Business models
Business structures
Capital markets
Cell phones
Commercial regulation
Communications
Corporate planning
Economic disciplines
Economic regulation
Economics
Engineering
Finance
Financial economics
Financial investments
Financial markets
Ground transportation
Ground vehicles
Insurance regulation
Investors
Law
Macroeconomics
Market economics
Market share
Mobile communications
Motor vehicles
Narratives
Sales growth
Sales management
Smartphones
Social sciences
Telecommunications
Transportation
Transportation modes
Wireless telecommunications
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Summary:In business, few things ever happen the way that you expect them to and it is a given that you are going to be surprised, sometimes in good ways and sometimes in bad. In chapter 6 I talked about grounding narratives in the real world, but if the real world changes, your narrative, to stay realistic, has to change as well. In this chapter I start with a look at the causes of narrative changes, which can range from the qualitative to the quantitative and from big macroeconomic/political news stories to earnings reports at companies. I then look at classifying
ISBN:0231180489
9780231180481
DOI:10.7312/damo18048-011