Government Leaders' Media Communication and Public Image Building in Emergency

Sparse literature exists on the topic that government leaders' media communication principle, and in guidance of which leaders build their public image in emergency. Especially how different communicating skills used can help to mode leader's public image containing different characters. S...

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Bibliographic Details
Published in2011 International Conference on Management and Service Science pp. 1 - 5
Main Authors Zhang Shao Yuan, Guan Jun Jie, Yin Hai Rong
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.08.2011
Subjects
Buildings
Crisis management
Ethics
Government
Lead
Media
Visualization
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Summary:Sparse literature exists on the topic that government leaders' media communication principle, and in guidance of which leaders build their public image in emergency. Especially how different communicating skills used can help to mode leader's public image containing different characters. So in this study the theories of public relations, image and communication were used to discuss the principles of leader's media communication in emergency, the aim of and the strategy for building moral image and talent image of the leaders in emergency, And the aims of building leaders' visual image and the different communicating skills which contributing to shape an approachable leader who can share risks with their people, an efficient expert who is sharp at crisis management, a determined and calm mental rescuer.
ISBN:9781424465798
1424465796
DOI:10.1109/ICMSS.2011.5998392