The Strategic Alliance Study of the E-Business Enterprise
The e-business has played more and more important role in our social and economic activities, but the existing documents about the e-business have the tendency which emphasizes the technique and neglects the business theory. So the development of the e-business enterprise lacks the necessary guidanc...
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Published in | 2010 International Conference on E-Business and E-Government pp. 413 - 416 |
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Main Authors | , |
Format | Conference Proceeding |
Language | English |
Published |
IEEE
01.05.2010
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Subjects | |
Online Access | Get full text |
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Summary: | The e-business has played more and more important role in our social and economic activities, but the existing documents about the e-business have the tendency which emphasizes the technique and neglects the business theory. So the development of the e-business enterprise lacks the necessary guidance coming from the management theory. Therefore, this paper mainly studies the strategy problem of the e-business enterprise. We think that the strategic alliance is an effective competitive policy of the e-business enterprise, and we discuss the value of the strategic alliance for the e-business enterprise and the form of the strategic alliance of the e-business enterprise. In the end, we analysis the key issues about the strategic alliance which the e-business enterprise must pay more attention. |
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DOI: | 10.1109/ICEE.2010.112 |