Business intelligence: Identify valued customer from the data warehouse in financial institutions

Business intelligence may be defined as a set of mathematical models and analysis methodologies that systematically exploit the available data to retrieve information and knowledge useful in supporting complex decision-making processes. A business intelligence environment offers decision makers info...

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Bibliographic Details
Published in2010 IEEE International Conference on Computational Intelligence and Computing Research pp. 1 - 5
Main Authors Mahesh, A R, Sivanandam, S N
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.12.2010
Subjects
Business
Business Intelligence
Data mining
Data warehouses
Mathematical model
Numerical models
Predictive models
Production
Valued customer management
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Summary:Business intelligence may be defined as a set of mathematical models and analysis methodologies that systematically exploit the available data to retrieve information and knowledge useful in supporting complex decision-making processes. A business intelligence environment offers decision makers information and knowledge derived from data processing, through the application of mathematical models and algorithms. In some instances, these may merely consist of the calculation of totals and percentages, while more fully developed analyses make use of advanced models for optimization, inductive learning and prediction.
ISBN:1424459656
9781424459650
DOI:10.1109/ICCIC.2010.5705904