Simulation CT-scan: a marketing perspective

There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This paper's primary intent is to discuss this belief, applying a marketing model whereby simulation is...

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Bibliographic Details
Published inProceedings of the 2004 Winter Simulation Conference, 2004 Vol. 2; pp. 1807 - 1811 vol.2
Main Authors Chwif, L., Barretto, M.R.P.
Format Conference Proceeding
LanguageEnglish
Published IEEE 2004
Subjects
Animation
Automotive engineering
Discrete event simulation
Engineering management
Enterprise resource planning
Financial management
Food industry
Marketing management
Petroleum industry
Quality management
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Summary:There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This paper's primary intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.
ISBN:9780780387867
0780387864
DOI:10.1109/WSC.2004.1371533