David versus Goliath. Branding, intellectual property rights and the 'nanny state': why Australia has to win its trial of strength against the tobacco giants

O'CONNOR S.J. (2011) European Journal of Cancer Care20, 561–562 David versus Goliath. Branding, intellectual property rights and the ‘nanny state’: why Australia has to win its trial of strength against the tobacco giants

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Bibliographic Details
Published inEuropean journal of cancer care Vol. 20; no. 5; pp. 561 - 562
Main Author O'CONNOR, S.J.
Format Journal Article
LanguageEnglish
Published Oxford, UK Blackwell Publishing Ltd 01.09.2011
Hindawi Limited
Subjects
Advertising as Topic - legislation & jurisprudence
Australia
branding
Humans
Intellectual Property
Nursing
Ownership - legislation & jurisprudence
plain packaging
Property rights
public health
tobacco
Tobacco Industry - legislation & jurisprudence
Australia
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Summary:O'CONNOR S.J. (2011) European Journal of Cancer Care20, 561–562 David versus Goliath. Branding, intellectual property rights and the ‘nanny state’: why Australia has to win its trial of strength against the tobacco giants
Bibliography:ArticleID:ECC1274
istex:AACA41BDDCCC6D2D4167942F48CA12279EE4A6E9
ark:/67375/WNG-JK641FTG-8
SourceType-Other Sources-1
content type line 63
ObjectType-Editorial-2
ObjectType-Commentary-1
ISSN:0961-5423
1365-2354
DOI:10.1111/j.1365-2354.2011.01274.x