A Framework for Selecting and Optimizing Color Scheme in Web Design

Based on the foundation of color theory, the symbolism and human emotions commonly attached to color, and how these factors can directly influence business branding, we developed a framework that helps web designers to select and optimize color scheme for websites and web applications, while avoidin...

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Bibliographic Details
Published in2016 49th Hawaii International Conference on System Sciences (HICSS) pp. 532 - 541
Main Authors Ferris, Kevin, Sonya Zhang
Format Conference Proceeding Journal Article
LanguageEnglish
Published IEEE 01.01.2016
Subjects
Applications programs
Business
Business competition
Color
Companies
Conferences
Customers
Design engineering
Industries
Visualization
Web design
web development
Websites
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ISSN1530-1605
1530-1605
DOI10.1109/HICSS.2016.73

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Summary:Based on the foundation of color theory, the symbolism and human emotions commonly attached to color, and how these factors can directly influence business branding, we developed a framework that helps web designers to select and optimize color scheme for websites and web applications, while avoiding common pitfalls that drive customers away, and standing out in today's fiercely competitive Internet marketplace. To evaluate the effectiveness of the framework, we conducted an experiment where subjects were asked to design the color scheme for a website. The experimental group was introduced to the web color framework before being evaluated, while the control group was evaluated based only off their personal knowledge and experience. We concluded with overall positive results in favor of the framework.
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ISSN:1530-1605
1530-1605
DOI:10.1109/HICSS.2016.73