The iPhone: A Case Study of Innovation in the Mobile Handset Market

On 26 June 2007, the share price of Apple fell by 2 per cent - on the face of it a fairly trivial event except that it was about to launch (exclusively in the USA in conjunction with AT&T) the arguably most-hyped mobile device in history known as the iPhone (Allison 2007b). The iPhone is a varia...

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Bibliographic Details
Published inMobile Telecommunications in a High-Speed World pp. 115 - 144
Main Authors Curwen, Peter, Whalley, Jason
Format Book Chapter
LanguageEnglish
Published United Kingdom Routledge 2010
Taylor & Francis Group
Edition1
Subjects
Communications engineering / telecommunications
Research & development management
QWERTY Keyboard
Android Handsets
Mac OSX
GPRS
USA Market
NTT
NTT DoCoMo
Windows Mobile
3G iPhone
WLL
HSDPA
HSPA
GMI
3G Version
Touch Screen Smartphones
Sprint Nextel
Cdma2000 1xRTT
SK Telecom
Handset Vendor
3G Handsets
OSX
4GB Model
3G Network
Edge
China Mobile
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Summary:On 26 June 2007, the share price of Apple fell by 2 per cent - on the face of it a fairly trivial event except that it was about to launch (exclusively in the USA in conjunction with AT&T) the arguably most-hyped mobile device in history known as the iPhone (Allison 2007b). The iPhone is a variant of what are generally categorized as smartphones, although your average handset is now so smart that the term is becoming outdated. 1
ISBN:9781409403616
1409403610
DOI:10.4324/9781315595696-7