Understanding usage of IoT Applications and its impact on consumer decision making in Indian Automobile industry

• Published in: 2022 International Conference on Decision Aid Sciences and Applications (DASA) pp. 1259 - 1264
• Main Authors: Wasnik, Shreya, Venkatesh, Ramamurthy
• Format: Conference Proceeding
• Language: English
• Published: IEEE 23.03.2022
• Subjects: Auto Industry; Automobiles; Decision making; Gen Z; GPS; Industries; Internet of Things; IoT; Safety; Security; Smart sensors
• DOI: 10.1109/DASA54658.2022.9765216

This research study aims to have a looming level towards modernist users who prefer in the vehicle buying sector, technology-driven features tightly connect development processes with software-driven feature rollouts and updates. New generation people account for a sizable portion of the market for technology-driven automobiles; however, the older generation is exhibiting an equal degree of interest in similar purchasing and sale preferences. Hence, all leading Indian and global automakers started adopting and inculcating many Internet of Things (IoT) features in the latest models of their automobile fleet; The way forward for the sector is clear and full of possibilities. It's time to kick it up a notch. These trends attract more automobile users as they consider such modern features to add safety and durability as human security has been considered the prime factor in today's world. This study elucidates the benefits of adopting IoT in Indian automobiles by the significant involvement of Gen Z. Despite several impediments, India's automobile sector has persevered and continues to grow. The industry's distribution channels are rapidly evolving, original equipment manufacturers (OEMs) are upbeat, digitization is accelerating, and the sector's potential are limitless.