Model of the new sales planning optimization and sales force deployment ERP business intelligence module for direct sales of the products and services with temporal characteristics

Considering that direct sales today has significant share in the whole sales niche and that existing travelling salesman problem solutions still do not provide a comprehensive resolution for sales force deployment when selling products and services with temporal or periodic recurring, here we presen...

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Bibliographic Details
Published inProceedings of the ITI 2012 34th International Conference on Information Technology Interfaces pp. 91 - 96
Main Authors Velic, M., Padavic, I., Lovric, Z.
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.06.2012
Subjects
business intelligence
call centre
Cities and towns
Companies
CRM
customer intelligence
data mining
decision support system
direct sales
ERP
Marketing and sales
Planning
sales optimization
Sorting
telecommunication sales
Telecommunications
travelling salesman problem
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Summary:Considering that direct sales today has significant share in the whole sales niche and that existing travelling salesman problem solutions still do not provide a comprehensive resolution for sales force deployment when selling products and services with temporal or periodic recurring, here we present a new method that combines business intelligence and easy-to-use graphical user interface to give the answers. Module is self-learning due to implemented statistics with tendency for more accurate sales predictions as time goes by. Presented model is applicable in various industries like telecommunications, finance, pharmaceuticals etc. and capable of solving large-scale real-world problems in real time.
ISBN:1467316296
9781467316293
ISSN:1334-2762
DOI:10.2498/iti.2012.0379