Analysis on Market Characteristics and Competition Strategy of Online Games in China

The market of online game is specified with network externalities, we analyze the market characteristics of it in China from the view of network economic; furthermore, we put forward the predominant strategy as well as the strategies to influence expectation of consumer, to increase number of users...

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Bibliographic Details
Published in2009 Second International Symposium on Electronic Commerce and Security Vol. 1; pp. 539 - 543
Main Authors Xiaobo You, Shan Zou, Junjie Zhong
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.05.2009
Subjects
Computer networks
Dispersion
Educational institutions
Electronic commerce
Game theory
Internet
IP networks
lock-in
market characteristic
online game
predominant strategy
Security
Toy industry
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Summary:The market of online game is specified with network externalities, we analyze the market characteristics of it in China from the view of network economic; furthermore, we put forward the predominant strategy as well as the strategies to influence expectation of consumer, to increase number of users and to lock-in. The proposition of these strategies and the corresponding analyses are of practical significance to promote the online game industry in China.
ISBN:9780769536439
0769536433
DOI:10.1109/ISECS.2009.91