The Quantitative Indicators Analysis of the Information Marketing Strategy's Internal and External Environment

The challenge of the information age is the information processing methods and the effective use of information, the traditional marketing strategy needs to rely on the development and use of information technology. The trend and degree of information technology means to the marketing strategy plan...

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Bibliographic Details
Published in2016 International Conference on Intelligent Transportation, Big Data & Smart City (ICITBS) pp. 388 - 392
Main Author Mingmei Zhao
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.12.2016
Subjects
Big Data
Computer information technology
Evaluation system
Marketing strategy
Quantitative analysis
Smart cities
Transportation
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Summary:The challenge of the information age is the information processing methods and the effective use of information, the traditional marketing strategy needs to rely on the development and use of information technology. The trend and degree of information technology means to the marketing strategy plan is the guarantee of the current industry marketing. In this paper, from the angle of quantitative analysis of the impact of internal factors and external factors of marketing, marketing strategy construction scheme evaluation index system, using the SWOT quantitative model of market advantages, weaknesses, opportunities and threats in the study, systematic and effective balance of various factors. Based on computer and information technology, marketing strategy design method developed a comprehensive consideration of the external macro environment and internal fine structure information, provide the basis for the development of effective marketing strategy, to make the industry advantage in the market, seize opportunities, avoid threats, make up the defects.
DOI:10.1109/ICITBS.2016.108