How dose product innovation help new firm growth: The moderating effects of knowledge from demand side and business environment

Product innovation is of great importance to new firms. However, there is no a consensus on its effects on firm performance. In this paper, we introduce two kinds of approaches to tackle this issue. One is decomposing the construct of new product. The other one is introducing contingent factors, inc...

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Bibliographic Details
Published in2012 IEEE International Conference on Industrial Engineering and Engineering Management pp. 563 - 567
Main Authors Zhang, C. Q., Wu, X. B.
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.12.2012
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ISSN2157-3611
DOI10.1109/IEEM.2012.6837802

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Summary:Product innovation is of great importance to new firms. However, there is no a consensus on its effects on firm performance. In this paper, we introduce two kinds of approaches to tackle this issue. One is decomposing the construct of new product. The other one is introducing contingent factors, including technical and application knowledge from demand side and environmental factors. Our results are a series of propositions upon these considerations.
ISSN:2157-3611
DOI:10.1109/IEEM.2012.6837802