How dose product innovation help new firm growth: The moderating effects of knowledge from demand side and business environment
Product innovation is of great importance to new firms. However, there is no a consensus on its effects on firm performance. In this paper, we introduce two kinds of approaches to tackle this issue. One is decomposing the construct of new product. The other one is introducing contingent factors, inc...
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Published in | 2012 IEEE International Conference on Industrial Engineering and Engineering Management pp. 563 - 567 |
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Main Authors | , |
Format | Conference Proceeding |
Language | English |
Published |
IEEE
01.12.2012
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Subjects | |
Online Access | Get full text |
ISSN | 2157-3611 |
DOI | 10.1109/IEEM.2012.6837802 |
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Summary: | Product innovation is of great importance to new firms. However, there is no a consensus on its effects on firm performance. In this paper, we introduce two kinds of approaches to tackle this issue. One is decomposing the construct of new product. The other one is introducing contingent factors, including technical and application knowledge from demand side and environmental factors. Our results are a series of propositions upon these considerations. |
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ISSN: | 2157-3611 |
DOI: | 10.1109/IEEM.2012.6837802 |