Analysis of on-line survey about need for presence of higher education institutions on social networks: A step towards creation of communication strategy

The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students...

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Bibliographic Details
Published inProceedings of the ITI 2012 34th International Conference on Information Technology Interfaces pp. 195 - 200
Main Authors Golubic, K., Lasic-Lazic, J.
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.06.2012
Subjects
Communication strategy
Educational institutions
Facebook
Higher education institutions
LinkedIn
Presence on social networks
Survey
Twitter
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Summary:The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.
ISBN:1467316296
9781467316293
ISSN:1334-2762
DOI:10.2498/iti.2012.0474