A Model for ICT Intensive Service Innovations in Two-Sided Markets - Case Study of IPTV in a National TV Broadcasting Company

In this paper, we present a new model for ICT intensive service innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT...

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Bibliographic Details
Published in2009 International Conference on New Trends in Information and Service Science pp. 857 - 862
Main Authors Tuunainen, V.K., Tuunanen, T., Bastek, M.
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.06.2009
Subjects
Business
Case Study
Companies
Electronic mail
Information technology
Investments
IPTV
Logic
Production
Service Innovation
Technological innovation
TV broadcasting
Two-sided Markets
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Summary:In this paper, we present a new model for ICT intensive service innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT intensive service innovation in a two-sided market - IPTV in our case -separately for the two sides - the consumers and the advertisers in our case. Our study demonstrates, that the same service innovation and its dimension can be quite different from the perspective of the two user groups.
ISBN:0769536875
9780769536873
DOI:10.1109/NISS.2009.161