Unique identifier tracking analysis: a methodology to capture wireless Internet user behaviors
The rapid penetration of Internet-enabled cellular phones is witnessed worldwide. The cellular phone-based Internet has a significantly different behavior. Wireless Internet users have rather short and transient behaviors. This paper discusses the distinguished characteristics of cellular phone-base...
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Published in | Proceedings 15th International Conference on Information Networking pp. 743 - 748 |
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Main Author | |
Format | Conference Proceeding |
Language | English |
Published |
IEEE
2001
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Subjects | |
Online Access | Get full text |
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Summary: | The rapid penetration of Internet-enabled cellular phones is witnessed worldwide. The cellular phone-based Internet has a significantly different behavior. Wireless Internet users have rather short and transient behaviors. This paper discusses the distinguished characteristics of cellular phone-based Internet users. Issues necessary to understand the user behavior are presented. A new methodology, unique user analysis, is proposed to cope with the issues of personal user behavior. A case study is presented using unique user analysis. The methodology is effective to capture the characteristics of the growing wireless Internet users. |
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ISBN: | 0769509517 9780769509518 |
DOI: | 10.1109/ICOIN.2001.905560 |