Methods of Public Influence

Public influence reflects attitude change motivated by the need to attain social acceptance and occurs in the absence of corresponding change in private attitudes. It has been a topic of intrigue for decades to consumer psychologists owing, in part, to the role of public influence in key phenomena s...

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Bibliographic Details
Published inHandbook of Research Methods in Consumer Psychology pp. 192 - 207
Main Authors Clarkson, Joshua J., Beck, Joshua T., Otto, Ashley S., Dugan, Riley G.
Format Book Chapter
LanguageEnglish
Published Routledge 2019
Edition1
Subjects
Bottled Water Consumption
Compliance
Cumulative Distribution Function
Online Social Networking Platforms
Conformity
Public Influence
Latent Dirichlet Allocation
IAT Effect
Social Influence
IAT Scoring
Consumer Psychology
Agnostic
Normative Influence
Bogus Pipeline
Smoking Cannabis
EMA Technique
Eye Movement Metrics
Social Desirability
Private Acceptance
Bogus Feedback
Situational Consistency
Binary Response Format
Direct Survey Methods
Circadian Clocks
IRAP
Smart Phones
Methods
Mere Measurement Effects
BPL
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Summary:Public influence reflects attitude change motivated by the need to attain social acceptance and occurs in the absence of corresponding change in private attitudes. It has been a topic of intrigue for decades to consumer psychologists owing, in part, to the role of public influence in key phenomena such as conformity, compliance, diffusion of responsibility, social roles, and persuasion. This chapter presents a detailed account of the dominant methodologies by which public influence has been studied. In particular, we explore the direct survey methods, situational manipulations, and dispositional variables that have been central to the study of public influence in consumer psychology. Additionally, we raise questions critical to the manner in which public influence is currently studied and speculate about new methodologies that address the reality of the evolving nature of public influence. Our hope is that this methodological review will not only serve as a reference for those interested in studying public influence but also encourage future research to consider emerging methods to grow our understanding of public influence.
ISBN:081535293X
9780815352983
9780815352938
0815352980
DOI:10.4324/9781351137713-11