Halal destinations in Asia: A SWOT analysis
This research is aimed at investigating the current state of halal destinations in four Asian countries: Indonesia, Malaysia, Thailand, and Japan. Assessment of destinations in each country was conducted using a SWOT analysis, before setting up a comparison to identify their competitive advantages a...
Saved in:
Published in | Halal Development: Trends, Opportunities and Challenges pp. 7 - 13 |
---|---|
Main Authors | , , , |
Format | Book Chapter |
Language | English |
Published |
United Kingdom
CRC Press
2021
CRC Press LLC |
Edition | 1 |
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | This research is aimed at investigating the current state of halal destinations in
four Asian countries: Indonesia, Malaysia, Thailand, and Japan. Assessment of
destinations in each country was conducted using a SWOT analysis, before setting
up a comparison to identify their competitive advantages and determining the
relative correlation between the perceived readiness of destinations with the
inbound tourist arrival. Features of assessment were based on the conceptual
framework developed by COMCEC 2016, known as Muslim-Friendly Tourism (MFT),
consisting of Six Faith-based Needs, Demand Side Key Themes (reasons and
motivation for travel) and Supply Side Key Themes (travel & hospitality
services and facilities). The results showed that three variables had been
important in shaping the decision that potential inbound Muslim tourists made to
visit a halal destination: religious and cultural affinity, affordability and
visa-freedom. The more visible the correlation that a destination had with these
three, the more likely that it received more visits. Furthermore, the first two
factors were found to compensate for the alleged weaknesses found in a halal
destination, as long as it provided basic halal needs. |
---|---|
ISBN: | 9781032038308 9781032038353 1032038306 1032038357 |
DOI: | 10.1201/9781003189282-2 |