Strategic implementation Accounting to accountability in champagne

• Published in: The Business of Champagne pp. 154 - 164
• Main Author: Seaman, Al
• Format: Book Chapter
• Language: English
• Published: Routledge 2012
• Edition: 1
• Subjects: Champagne Brand; Perceived Wine Qualities; Pinot; Dynamic Capabilities; Accountability Perspective; Veuve Clicquot; Accountability Framework; Grand Cru; AOC; Final Alliance; Cellar Workers; Wine Production Areas; Alliance Members; Champagne Industry; Accountable Subjects; Pinot Noir; High Performance Context; Strategic Implementation; Strategic Implementation Process; Strategic Misalignment; Improving Decision Processes; Cognitive Misers; Making Quality Decisions; Future Management Activity; Unique Social Fabric
• ISBN: 1138081256; 9780415594400; 9781138081253; 0415594405
• DOI: 10.4324/9780203808764-15

As explained in Chapters 1 and 4, the business of champagne has evolved to a current state of relative success. However, this has not occurred without trials, tribulations and innovation. It is interesting and revealing to study these developments from an accountability perspective. Accountability in and of itself is not especially interesting without an understanding of the strategic implementation aspects of the business. A history of change and uncertainty has contributed extensively to the alliances and network formations developed for the purposes of considering and confronting substantive industry issues. The creation of 'grassroots' movements out of this process of change led to an understanding that individuals and organizations in the region harboured knowledge and information that could be shared for the gain of all. From the initial sharing of information and exchange of ideas, the business of champagne continues to address the breadth and depth of concerns that shape the environment for this iconic product.