Organizational Enablers of Data-Driven Digital Transformation: A Case Study from Banking Industry

Digital transformation has become a high priority strategic initiative for organizations that aims to utilize data-driven decision-making capabilities to improve business performance. This study investigates the organizational enablers of a data-driven transformation initiative through a case study...

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Bibliographic Details
Published in2022 IEEE Technology and Engineering Management Conference (TEMSCON EUROPE) pp. 210 - 216
Main Authors Arsal, Riza Ergun, Durdu, Huseyin Tolga, Tongarlak, Mustafa Hayri
Format Conference Proceeding
LanguageEnglish
Published IEEE 25.04.2022
Subjects
banking industry
case study
collaboration
data literacy
data-driven decisionmaking
Decision making
Digital transformation
Ecosystems
Europe
Industries
Leadership
Organizations
top management support
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Summary:Digital transformation has become a high priority strategic initiative for organizations that aims to utilize data-driven decision-making capabilities to improve business performance. This study investigates the organizational enablers of a data-driven transformation initiative through a case study conducted over two years in a consumer bank in Turkey. Our findings indicate that top management support, collaboration among stakeholders and possessing high levels of data and digital literacy are paramount to the success of such initiatives. While management support has been found to have stronger impact in the initial stages of the process, collaboration within and bebveen all functions as well as data and digital literacy prove to be more critical in later stages. Our study also reveals that data literacy is a harder to develop skillset yet more important than digital literacy in instilling a data-driven decisionmaking culture.
DOI:10.1109/TEMSCONEUROPE54743.2022.9802044