For Students, Look East; For Partners, Look West How Canadian Internationalization Strategies Portray Asia and Europe

This chapter examines how Canadian universities' internationalization strategies discuss Asian countries, and how this contrasts in particular with discussions of Europe. Drawing on a set of international strategies from 32 colleges and universities throughout Canada, this chapter finds that st...

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Bibliographic Details
Published inInternational Students from Asia in Canadian Universities Vol. 1; pp. 30 - 43
Main Authors Buckner, Elizabeth, Knight-Grofe, Janine, Eden, Cynthia
Format Book Chapter
LanguageEnglish
Published Routledge 2024
Edition1
Subjects
International Student Recruitment
Critical Content Analysis
Manitoba
World Regions
Geographic Priorities
Research Partnerships
English Language Credentials
Canadian Institutions
Gateway
Globalized Higher Education Market
Canadian Higher Education Institution
College Internationalization Strategies
University's Branch Campus
International Students
Scientific Research Collaborations
Neocolonial Structure
Team Coded
Coding Protocol
Saskatchewan
Internationalization Strategies
Canadian Campuses
Global Engagement
Canadian Higher Education
Canadian Universities
Asian Higher Education Institutions
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Summary:This chapter examines how Canadian universities' internationalization strategies discuss Asian countries, and how this contrasts in particular with discussions of Europe. Drawing on a set of international strategies from 32 colleges and universities throughout Canada, this chapter finds that strategies mention Asia more than any other world region, followed by Europe and then Latin America. Strategies are particularly likely to emphasize the importance of Asia as a source of international students and many strategic activities, such as building alumni networks and branding for the purpose of recruitment. In contrast, mentions of Europe focus on European institutions as a source for potential research partnerships. It is argued that even while universities are increasingly starting to view Asian universities as potential partners for research, more needs to be done to change the current discussions that frame Asia as a source of students and Europe as a source of knowledge in ways that reinforce long-standing academic hierarchies.
ISBN:1032360062
9781032360065
9781032360072
1032360070
DOI:10.4324/b23160-4