Exploring the Impact of Gestalt Laws of Human Perception in Business Information Visualization Context: An Eye-Tracking Study

Gestalt principles of proximity, continuity, similarity, and connectedness are fundamental in understanding how we perceive and process information. While these principles have been widely theorized and have led to various design standards and best practices in the context of business information vi...

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Bibliographic Details
Published in2024 47th MIPRO ICT and Electronics Convention (MIPRO) pp. 1361 - 1366
Main Author Bacic, Dinko
Format Conference Proceeding
LanguageEnglish
Published IEEE 20.05.2024
Subjects
Atmospheric measurements
Bridges
Connectedness
Continuity
Data visualization
Design standards
Eye tracking
Gaze tracking
Gestalt
Particle measurements
Proximity
Similarity
Visualization
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Summary:Gestalt principles of proximity, continuity, similarity, and connectedness are fundamental in understanding how we perceive and process information. While these principles have been widely theorized and have led to various design standards and best practices in the context of business information visualization, there's a lack of empirical eye tracking evidence supporting them. To bridge this gap, this research investigates the effects of Gestalt laws on viewing behavior and effort (measured through eye-tracking metrics) and the performance (speed) of users engaging with data visualizations. In this controlled, within-subject experimental design with 22 participants, the present study deploys four experiments and finds support for three out of four principles. This research not only contributes to the field by providing empirical data but also offers insights into the effectiveness of data visualization design principles and best practices.
ISSN:2623-8764
DOI:10.1109/MIPRO60963.2024.10569827