Sustainable innovation: A consumer perspective

In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking t...

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Bibliographic Details
Published in2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) pp. 1566 - 1570
Main Authors Frank, B., Herbas Torrico, B., Schvaneveldt, S. J.
Format Conference Proceeding
LanguageEnglish
Japanese
Published IEEE 01.12.2015
Subjects
Business
consumer characteristics
Consumer innovativeness
Demography
Economics
marketing strategy
Regression analysis
Sociology
sustainability
Technological innovation
Uncertainty
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DOI10.1109/IEEM.2015.7385910

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Summary:In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.
DOI:10.1109/IEEM.2015.7385910