Infopreneur in The New Normal Era

In general, this study aims to determine the infopreneur profession in the new normal era. The research was conducted using mixed quantitative and qualitative methods. Data collection was carried out in two stages, firstly by distributing a questionnaire with a sample of online business actors, whic...

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Bibliographic Details
Published in2021 International Conference on Data Science, Artificial Intelligence, and Business Analytics (DATABIA) pp. 46 - 51
Main Authors Dewiyana, Himma, Dirmansyah, Liyana, Henny Mishbah, Darmayana, Perdana Putera
Format Conference Proceeding
LanguageEnglish
Published IEEE 11.11.2021
Subjects
Data collection
Data science
Documentation
e-business
Engineering profession
Globalization
infopreneur
infopreneur skill
Interviews
Media
new normal era
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Summary:In general, this study aims to determine the infopreneur profession in the new normal era. The research was conducted using mixed quantitative and qualitative methods. Data collection was carried out in two stages, firstly by distributing a questionnaire with a sample of online business actors, which were netted as many as 400 respondents. The second stage is in-depth interviews with 7 informants, followed by observation and documentation study. Data analysis was done descriptively. The data shows that the reasons respondents choose online businesses, namely: high demand and recession, low start-up capital, can work from anywhere, global market, businesses that run and open 24 hours, as well as helping people and getting paid, influence the respondent's decision to do business online business as a career choice. This study identified that to start an information business there are stages that must be followed to succeed. This study identifies the skills needed to manage an information business, namely: expert on a particular topic, presentation skills and product marketing skills. The results show that the infopreneur profession plays an important role in maintaining life in the new normal era. This study also recommends some suggestions for developing as a successful infopreneur in the new normal era.
DOI:10.1109/DATABIA53375.2021.9650145