Quantification of Pakistani Brand's responsiveness on Social Media: Twitter

With the recent development in the field of Information and communication technology, online marketing is also escalating in the domain of Social Media Applications. Researchers are paying their interests to exploit how multiple brands are accelerating their business, its marketing, loyal consumer-s...

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Bibliographic Details
Published in2019 International Conference on Innovative Computing (ICIC) pp. 1 - 7
Main Authors Awan, Kinza Mehr, Iqbal, Tahreem, Awan, Maham Mehr, Sagheer, Sundas
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.11.2019
Subjects
Brands
Company Responsiveness
Consumer
Followers
Pakistani brands
Tweets
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Summary:With the recent development in the field of Information and communication technology, online marketing is also escalating in the domain of Social Media Applications. Researchers are paying their interests to exploit how multiple brands are accelerating their business, its marketing, loyal consumer-ship and a lot more. In this study, we conducted an analysis on multiple Pakistani Brands through their Twitter account and figured out their responsiveness towards their consumers. Brand's responsiveness is calculated through its popularity, brand's replies and follower's replies. Tweet's Timestamp is also used to draw the responding pattern for each brand. This study will help in finding the responsiveness pattern of brands through Social Media and to develop a Brand's responsiveness recommender system in future.
DOI:10.1109/ICIC48496.2019.8966713