Design Scheme of Online Shopping Product Packaging Based on Internet Platform

In order to break through the limitations of traditional product packaging design and improve the sales of online shopping products, this paper proposes a design scheme of online shopping product packaging based on Internet platform. This design scheme combines the characteristics of the Internet pl...

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Bibliographic Details
Published in2020 International Conference on Robots & Intelligent System (ICRIS) pp. 501 - 504
Main Authors Tiancong, Sun, Sang-Yun, Han, Wenyu, Fan, Jianyi, Li
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.11.2020
Subjects
Brand marketing
Electronic commerce
Internet
Internet platform
Online shopping products
Packaging
Packaging design
Privacy
Production
Psychology
Transportation
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Summary:In order to break through the limitations of traditional product packaging design and improve the sales of online shopping products, this paper proposes a design scheme of online shopping product packaging based on Internet platform. This design scheme combines the characteristics of the Internet platform, starting from multiple dimensions, namely emotion, culture and environment, so that the packaging design of online shopping products can meet the psychological needs of consumers. In addition, the design scheme also analyzes the differences between traditional product packaging mode and online shopping product packaging mode from three dimensions, namely communication, marketing and packaging, which further realizes the transformation and renewal of online shopping product packaging design. The results show that the design scheme come up with the paper can highlight the uniqueness of online shopping products, stimulate consumers' desire to buy, and improve the economic benefits of enterprises.
DOI:10.1109/ICRIS52159.2020.00129