Fuzzy approach to portfolio methods in strategic management

In this paper a fuzzy logic approach is applied to the planning process in strategic management. In order to determine the position of a company on market and to recommend future strategies, the data describing business position have been fuzzified and a set of strategies together with their degrees...

Full description

Saved in:
Bibliographic Details
Published in1995 IEEE International Conference on Systems, Man and Cybernetics. Intelligent Systems for the 21st Century Vol. 2; pp. 1166 - 1169 vol.2
Main Authors Bengin, V., Kukolj, D.
Format Conference Proceeding
LanguageEnglish
Published IEEE 1995
Subjects
Availability
Companies
Decision making
Fuzzy logic
Portfolios
Process planning
Shape
Statistical analysis
Strategic planning
Uncertainty
Online AccessGet full text

Cover

More Information
Summary:In this paper a fuzzy logic approach is applied to the planning process in strategic management. In order to determine the position of a company on market and to recommend future strategies, the data describing business position have been fuzzified and a set of strategies together with their degrees of membership have been obtained as an output. Special attention is paid both to determination of less obvious rules in fuzzy rule table and to the shape of the membership functions.
ISBN:0780325591
9780780325593
DOI:10.1109/ICSMC.1995.537928