Satisfaction level and food choices of diners in a self-service restaurant/Nivel de satisfacao e escolhas alimentares dos comensais em restaurante self-service

• Published in: Demetra: Alimentação, Nutrição e Saúde Vol. 12; no. 1; p. 333
• Main Authors: Honicky, Michele, Schwarz, Kelin, Vieira, Renata Leia Demario, Freire, Priscila Lumi Ishii, Gatti, Raquel Rosalva
• Format: Journal Article
• Language: English
• Published: Universidade do Estado do Rio de Janeiro- Uerj 01.03.2017
• Subjects: Brasil
• ISSN: 2238-913X; 2238-913X
• DOI: 10.12957/demetra.2017.22435

In recent years, there has been an increase in the habit of eating out, as well as stronger competition in the food service and more concern for diners' health. The aim of the study was to evaluate diners' satisfaction with the services offered and their food choices in a self-service restaurant. The study sample had 148 individuals. They evaluated the services based on the following criteria: food appearance; buffet presentation; variety, temperature of salads, desserts and hot meals; taste of meals; seasoning; service; hygiene and cleanliness of the premises and overall assessment. Diners' satisfaction with the overall service provided had a positive evaluation, indicating a good satisfaction level. Their food choices were influenced by factors such as visual appearance, taste, variety, method of preparation, nutritional value and healthy foods. The evaluation of diners' satisfaction and food choices in self-service restaurants are tools that help determine the profile of diners and the conditions of the self-service restaurant, with a view to improving the services provided. Keywords: Food Services. Consumer Behavior. Dietary Behavior. Food Habits. Nos ultimos anos, houve um aumento da alimentacao fora de casa, juntamente com a alta concorrencia nos servicos de alimentacao e a preocupacao com a saude dos comensais. O objetivo do presente estudo foi avaliar a satisfacao dos comensais quanto aos servicos oferecidos e suas escolhas alimentares em um restaurante self-service. A amostra do estudo totalizou 148 individuos, os quais avaliaram os servicos prestados em relacao aos seguintes criterios: aparencia dos alimentos, apresentacao do bufe, variedade, temperatura das saladas, sobremesas e pratos quentes, sabor das refeicoes, tempero, atendimento, higiene e limpeza do local e avaliacao geral. A satisfacao dos comensais em relacao ao servico prestado, no geral, teve avaliacao positiva, indicando bom grau de contentamento. Em relacao as escolhas alimentares, verificou-se grande influencia dos fatores aparencia, sabor, variedade, forma de preparo, valor nutricional e alimentos que fazem bem a saude. A avaliacao da satisfacao e as escolhas alimentares dos comensais para restaurantes self-service sao ferramentas que ajudam a determinar o perfil dos comensais e a realidade da unidade, visando melhorar os servicos prestados. Palavras-chave: Servicos de Alimentacao. Comportamento do Consumidor. Comportamento Alimentar. Habitos Alimentares.