Honolulu

The Honolulu broadcast television market ranks number 71 in the US with 401,330 TV households, according to Nielsen Media Research. Although it is not a large market, Honolulu boasts 10 commercial television stations, more than many much-larger markets in the continental US. In cable, Time Warner is...

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Bibliographic Details
Published inMediaweek Vol. 13; no. 16; pp. 16 - 19
Main Author Hudson, Eileen Davis
Format Magazine Article Trade Publication Article
LanguageEnglish
Published New York Adweek, LLC 21.04.2003
Emerald Expositions LLC
Subjects
Cities
Demographics
Duopoly
Economic aspects
Forecasts and trends
Geographic profiles
Hispanic American market
Households
Influence
Inventory
Manycompanies
Mass media industry
Media ratings
Prime time
Radio stations
Religious broadcasting
Severe acute respiratory syndrome
Statistical data
Television stations
Travel industry
Hawaii
United States
United States > US
Honolulu Hawaii
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Summary:The Honolulu broadcast television market ranks number 71 in the US with 401,330 TV households, according to Nielsen Media Research. Although it is not a large market, Honolulu boasts 10 commercial television stations, more than many much-larger markets in the continental US. In cable, Time Warner is virtually the only game in town in all of Hawaii. The Oceanic Time Warner Cable division runs nearly the entire cable market, or about 382,000 cable households. According to Scarborough Research, cable penetration in Honolulu is 85%, but some estimates put the number as high as 90%. Honolulu is one of the few remaining U.S. media markets with two separately owned and operated competitive daily newspapers, The Honolulu Advertiser, owned by Gannett Co., and the Honolulu Star-Bulletin, owned by Canadian publisher David Black. The Honolulu radio market is ranked number 61 in the US and is approximately a $25 million DMA for radio advertising, according to Nielsen Monitor-Plus.
ISSN:1055-176X