Fresno--Visalia, Calif

Nestled in the heart of the fertile San Joaquin Valley in the geographical center of California, the Fresno-Visalia market, once shunned by residents of the coast, increasingly has become a destination for residents of the Los Angeles and San Francisco areas. The market continues to have a strong ag...

Full description

Saved in:
Bibliographic Details
Published inMediaweek Vol. 13; no. 22; pp. 14 - 17
Main Author Hudson, Eileen Davis
Format Magazine Article Trade Publication Article
LanguageEnglish
Published New York Adweek, LLC 02.06.2003
Emerald Expositions LLC
Subjects
Affordable housing
Competition
Duopoly
Geographic profiles
Hispanic American market
Market size
Mass media industry
Media ratings
News media
Professional baseball
Radio broadcasting
Radio stations
Real estate sales
Spanish language
Spot television
Statistical data
Statistics
Television broadcasting
Television stations
California
United States > US
Fresno California
Online AccessGet full text

Cover

More Information
Summary:Nestled in the heart of the fertile San Joaquin Valley in the geographical center of California, the Fresno-Visalia market, once shunned by residents of the coast, increasingly has become a destination for residents of the Los Angeles and San Francisco areas. The market continues to have a strong agricultural base, and it proudly calls itself the "Raisin Capital of the World." The Fresno-Visalia television market ranks No. 57 in the country with 519,330 TV households. According to Nielsen Monitor-Plus, spot television in Fresno-Visalia generated $84.5 million in revenue in 2002, a $10.6 million increase over 2001 levels. The market is not metered by Nielsen, so it relies on diary returns for ratings information. Clear Channel Communications is one of the dominant local media companies in Fresno. Comcast is now the market's dominant cable operator. As for newspapers, The Fresno Bee, owned by McClatchy Newspapers, is the only daily in Fresno proper.
ISSN:1055-176X