Examining Role of Perceived Customer Value in Online Shopping

With the increasing penetration of Internet, online transaction is fast becoming an important mode of shopping, owing to factors like availability of wide varieties of products at cheaper rates and unparalleled convenience in today's fast-paced life. In an online setting customer are exposed to...

Full description

Saved in:
Bibliographic Details
Published inIndian journal of economics & business : IJEB Vol. 14; no. 2
Main Authors Vinod, Archit, Subhash, Dhaigude Amol, Kumar, Tiwari Santosh, Shameem, Mohammad
Format Journal Article
LanguageEnglish
Published New Delhi Dr. Kishore G. Kulkarni, Indian Journal of Economics and Business 01.08.2015
Subjects
Consumer behavior
Consumer spending
Consumers
Defective products
Electronic commerce
Internet
Market penetration
Perceptions
Purchasing
Research methodology
Shopping
Strategic management
Studies
Online AccessGet full text

Cover

More Information
Summary:With the increasing penetration of Internet, online transaction is fast becoming an important mode of shopping, owing to factors like availability of wide varieties of products at cheaper rates and unparalleled convenience in today's fast-paced life. In an online setting customer are exposed to various kinds of risks, like performance, psychological, financial, social, online payment, and delivery risk. The merchant needs to overcome shoppers' perceived risk and increase their purchase intentions. Based on the extant literature, this paper provides an empirical evidence for the vital role the perceived customer value plays between risk and purchase intention, in online shopping.
ISSN:0972-5784