Mercedes designs 2 for U.S

Mercedes-Benz's car group plans to sell two cars in the US tailored to American tastes. Joachim Schmidt, who is responsible for worldwide sales and marketing at the group, said the next-generation Mercedes-Benz A class, due in fall 2004, will include a body style designed for the US market.

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Bibliographic Details
Published inAutomotive News Vol. 77; no. 6028; p. 6
Main Author Ostle, Dorothee
Format Journal Article Trade Publication Article
LanguageEnglish
Published Detroit Crain Communications, Inc 10.03.2003
Crain Communications, Incorporated
Subjects
Automobile industry
Automobile shows
Automobiles
Design
Product design
Product information
Product introduction
Schmidt, Joachim
Target markets
United States
United States > US
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Summary:Mercedes-Benz's car group plans to sell two cars in the US tailored to American tastes. Joachim Schmidt, who is responsible for worldwide sales and marketing at the group, said the next-generation Mercedes-Benz A class, due in fall 2004, will include a body style designed for the US market.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:0005-1551
1557-7686