Chrysler group may take Dodge to Europe

The Chrysler group this year will decide whether to bring the Dodge brand to Europe, said Thomas Hausch, who is responsible for international business at the group. A market entry of the Dodge brand is not likely before 2005.

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Bibliographic Details
Published inAutomotive News Vol. 77; no. 6028; p. 4
Main Author Ostle, Dorothee
Format Journal Article Trade Publication Article
LanguageEnglish
Published Detroit Crain Communications, Inc 10.03.2003
Crain Communications, Incorporated
Subjects
Automobile industry
Automobile shows
Automobiles
Brands
Corporate planning
Foreign operations
Market entry
Product introduction
Strategic aspects
United States
Europe
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Summary:The Chrysler group this year will decide whether to bring the Dodge brand to Europe, said Thomas Hausch, who is responsible for international business at the group. A market entry of the Dodge brand is not likely before 2005.
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ISSN:0005-1551
1557-7686