The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use

• Published in: LatinX Voices Vol. 1; pp. 181 - 192
• Main Author: Mahone, Jessica
• Format: Reference Book Chapter
• Language: English
• Published: Routledge 2018
• Edition: 1
• Subjects: Hispanic Americans; Latin American culture; Mass media industry; Mobile applications; Newspaper circulation; Online journalism; Online social networks; Press; Radio audiences; Readership surveys; Social media; Television audience ratings; Television stations; Television viewers; Bilingual Hispanics; Mobile Media; Spanish Language Media; Hispanic Media; Hispanic Teenagers; Largest Ethnic Minority Group; Noticiero Univision; Telemundo Stations; Hispanic Millennials; Spanish Dominant Hispanics; Hispanic Adults; Hispanic; Hispanic Tv Audience; Tv Content; Tv Season; Hispanic Radio; Radio Television Digital News Association; El Nuevo Herald; Hispanic Audience; Daily Circulation; non-Hispanic Counterparts; El Diario La Prensa; Hispanic Markets; Tv Azteca; Pew Research Center
• ISBN: 9781138240308; 1138240214; 1138240303; 9781138240216
• DOI: 10.4324/9781315284132-10

This chapter gives a broad overview of media use among Hispanics in the United States. Hispanics are the largest ethnic minority group in the United States. They are younger than other ethnic groups, and a growing number are bilingual, largely the result of the increasing number of Hispanics born in the United States. These factors, which are discussed in greater detail, will help students understand how they have contributed to a declining use of newspapers, changing patterns in TV viewing and radio listening, and a strong reliance on mobile media among American Hispanics.