Search beams up success: using psychographic keywords, as well as YouTube video, Esurance is using a Star Trek partnership to take its search campaigns where they have never gone before

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Bibliographic Details
Published inDM news Vol. 31; no. 12; p. S10
Main Author Holoubek, Sara
Format Journal Article
LanguageEnglish
Published Haymarket Media, Inc 30.03.2009
Subjects
Alliances and partnerships
Internet videos
Internet/Web search services
Motion picture actors and actresses
Video production companies
United States
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ISSN:0194-3588