Web-Based Social Networking Sites: It's Not Just For Teenagers Anymore

Financial industry analysts are encouraging banking professionals to join Facebook, if only to understand their future workforce. Big banks like Chase are jumping on the site's new advertising system called Facebook Ads. In November, Credit Union Journal reported how Santa Clara, Calif.-based K...

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Bibliographic Details
Published inCredit Union Journal Vol. 12; no. 3; p. 16
Main Author Jepson, Kevin
Format Journal Article Trade Publication Article
LanguageEnglish
Published New York SyndiGate Media Inc 21.01.2008
SourceMedia dba Arizent
Subjects
Computer software industry
Credit unions
Growth
Management
Product development
Sales promotions
Social networks
Websites
United States
United States > US
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Summary:Financial industry analysts are encouraging banking professionals to join Facebook, if only to understand their future workforce. Big banks like Chase are jumping on the site's new advertising system called Facebook Ads. In November, Credit Union Journal reported how Santa Clara, Calif.-based KeyPoint CU made available to members an application that enables mobile banking directly from the Facebook site. But credit unions are looking to Facebook for a variety of reasons. They want to hook into Web 2.0, using free Facebook pages to network with members and peers. They want to advertise to Facebook users, many of whom represent the potential goldmine of Generation Y. Joe Thomas, president of Fairfax County Federal Credit Union (FCFCU), said the $235-million credit union also went to Facebook to promote its recent YouTube video-ad contest.
ISSN:1521-5105