Icebreakers: Hey, E-Mail Marketers, Stop Shouting

2) It is conversational? The subject line cannot shout at me or do the "Last Chance!!!" or "Buy Now!!!" trick. E-mail is still personal, so the best headlines are more of a conversation starter than a street vendor.

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Bibliographic Details
Published inMIN's B 2 B Vol. 11; no. 25
Format Newsletter Trade Publication Article
LanguageEnglish
Published Potomac Access Intelligence, LLC 30.06.2008
Access Intelligence LLC
Subjects
Electronic mail systems
Email marketing
Hosbein, Mark
Marketing
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Summary:2) It is conversational? The subject line cannot shout at me or do the "Last Chance!!!" or "Buy Now!!!" trick. E-mail is still personal, so the best headlines are more of a conversation starter than a street vendor.
ISSN:1520-9830