In Lieu Of Lobbies, Online Bankers Hang Out At Blobbies

• Published in: Credit Union Journal Vol. 11; no. 46; p. 16
• Main Author: Jepson, Kevin
• Format: Journal Article Trade Publication Article
• Language: English
• Published: New York SyndiGate Media Inc 19.11.2007; SourceMedia dba Arizent
• Subjects: Banking industry; Blogs; Credit unions; Customer services; Home banking services; Management; Professional football; Social networks; Web site design; Weblogs; United States; United States > US
• ISSN: 1521-5105

Take a closer look at several CU Web logs, where employees gather to post entries on any number of topics. That's also where online members go after they've paid bills at the homebanking site - blogs are evolving into what could be called a "web lobby," or "blobby." In fact, Dan Veasey, marketing representative at $30-million Piedmont CU (PCU) here, believes that blobbies may be the glue that holds members together. At PCU, I don't perceive most of our members as being that cohesive, he explained. At my former credit union, I remember members just hanging around together in the lobby after making their transactions. In March, Veasey made an attempt to bring PCU members together by starting the credit union's Member Connect blog, where he writes about everything from PCU's person-to-person bill pay feature to how he dreamed up and contributed to his niece's promdress savings account.