The power of referral
[...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program base...
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| Published in | USA today (New York, N.Y.) Vol. 144; no. 2850; pp. 72 - 73 |
|---|---|
| Main Author | |
| Format | Magazine Article |
| Language | English |
| Published |
Farmingdale
Society for the Advancement of Education
01.03.2016
Society for Advancement of Education |
| Subjects | |
| Online Access | Get full text |
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| Abstract | [...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program based on monetary rewards, test out how willing your customers are to help spread the word. |
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| AbstractList | [...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program based on monetary rewards, test out how willing your customers are to help spread the word. |
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| Author | Tsai, Annie |
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